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ZaZaChat - For Car Sales Industry


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8/28/2008: ZaZaChat Help Desk Software is selected by 18 higher education institutions in July...more

ZaZaCHAT for Auto Sales Industry

Buying a car is both exciting and scary. Owning a new automobile is nice with its new car smell, its sparkling wheels, its claim of discretionary income, and oh those fabulous options. But the choices can often be overwhelming and pricey. What does a buyer really need? What can they afford? How much will that payment jump with the larger wheels, leather, and power sunroof? What are all of the different car models that fit into a price range?

Buyers are often intimidated and dissuaded from visiting a dealership because of the obligations that come with dealer-buyer face to face contact. There are many vehicles, many dealerships, many options that fall into a given price range. Time for visiting the varying dealerships is often sparse, often to a sporadic Saturday, and who wants those annoying return calls if the car was clearly not for you?

Dealership telephone calls seldom provide enough help to begin narrowing the many car choices and options and so there exists no filtering mechanism for the buyer. He or she must visit different dealerships, talk, interview, test drive, crunch numbers, exchange contact information, and then do it all again with shop after shop. Often there just isn’t enough time to visit all of the different dealerships. Some sellers, then, don’t meet some buyers, and those buyers often miss out on what could have been a better price, more convenient service, a broader option range.

ZaZaChat wants to help bridge the communication between both parties in the automobile world. Live help on dealership websites is the far better way to facilitate communication between auto buyers and sellers.

Meet John and Jennifer Smith, a couple who are expecting their first child. They wish to enter the SUV market and have a budget of $50,000. John wants a powerful truck with good cargo space. Jennifer loves music and wants a top of the line music system with DVD for the back row. They begin to explore their options and come up with Lexus, Land Rover, BMW, Mercedes, Cadillac, Volvo, and Audi. There are countless dealerships to visit and in them, many cars that match their criteria.

John and Jennifer both work full-time and have plenty of obligations on their days off. It is impossible for them to visit each of these businesses and so the couple begins to explore the different dealership websites. The ZaZaChat Live Chat software enables John and Jennifer to research online with a dealer all of their model types, prices and options. The couple can now begin to narrow their vehicle search and contact many different dealerships both local and distant through live chat technology.

ZaZaChat has significantly reduced John and Jennifer’s leg time. With the knowledge and contacts they have achieved through live help, the couple can now visit only the dealerships from which they are inclined to buy from. Number crunching now has a new meaning. ZaZaChat has also broadened dealerships’ prospective buyer contacts by connecting sellers to both local and distant buyers.


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