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ZaZaCHAT - Live Chat Software for Online Stores
We shop often in today’s times and words like excess or surplus are descriptive of the twentieth century. There are the gifts we buy for holidays and family occasions, the obligatory presents for coworkers and peers. There are items to shower on friends and gifts to buy “just because.” Some purchases decorate our lives and others are a personal treat.
We shop not only for necessity, but also for reputation, for pleasure and joy, for boredom and therapy, and sometimes just because everyone else does.
Yet as the rate of our shopping increases, the amount of time we have to do so has proportionally decreased. Work, children, and responsibility limit our free time and so online shopping has increased dramatically. It is no longer necessary to enter a retail store, navigate crowds, and endure long lines to buy all of our items. The Internet has become the most convenient place to shop because any store with a website can be visited online.
The question remains, however, whether consumers are as successful and comfortable purchasing online as they are when present at the store. After all how could you know what items truly feel like, look like, really work like if you can’t touch them first? How do you know that the Cingular mobile will suit your wife more than the Verizon cell phone?
ZaZaChat would like to help. Live help software on retail store web sites is an excellent way to contact prospective buyers looking for that perfect shirt or digital camera and reply to their questions online to make their purchase less risky, more comfortable. By speaking to a live help representative before purchasing and describing the kind of gift they are looking for and the type of person receiving it, customers will no longer have to purchase online blind or come into the store. We believe return/exchange rates would drop as well.
Meet Maria Rhode, a young wife eager to purchase a laptop computer for her technology-loving husband. Rather then visiting her local computer store, Maria accesses its website and clicks on its computer section. There are several laptops that fit into Maria’s budget like Dell, Mac, Fujitsu, Sony, Toshiba, Gateway, Pavilion, and Hewlett-Packard, and each model has reviews and descriptions. Maria, however, does not know enough about the technical lingo nor does she feel comfortable purchasing such an expensive gift without first speaking to a specialist.
Maria sees a live help button on the store’s website and clicks on it. She immediately begins an online conversation with a retail specialist who explains each of the computers’ features and advantages, and together, Maria and the specialist narrow down the best laptop for her spouse. Maria can now do price comparisons for the laptop she knows she wants and get her best deal. She has saved hours if not days in legwork and telephone calls.
By utilizing ZaZaChat’s live help software, retail stores can broaden their selling appeal by personalizing the online shopping experience for consumers. Buyers will feel more comfortable purchasing items through online stores if they have the option of personal contact and response before they click the checkout button. Consumers, meanwhile, will save considerable time and legwork in their shopping excursions and feel more confident in the items they are purchasing.