ZaZaCHAT for Real Estate and Mortgage Industries
Both novice and experienced real estate buyers and sellers have a lot of questions. Can I afford this? How fast can I close? How much money will it cost me? All of these questions have to be answered by real estate professionals, mortgage brokers, and other parties participating in the transaction.
Because large sums of money circulate through property transactions, buyers and sellers want to feel a level of trust and comfort when dealing with real estate professionals. The real estate industry, however, has become more complex through constant change and evolution. These dynamics produce questions and ambiguity for both buyers and sellers, and it becomes harder to attain a trust level. ZaZaChat would like to help simplify the uncertainty that exists in real estate transactions. With live chat, potential clients can meet real estate and mortgage agents online and discuss criteria, options and concerns before they pick up the phone or step inside an office. Much of the doubt and ambiguity can be diminished through a relationship that begins online and questions that are answered immediately and without obligation.
Meet Mr. and Mrs. White, an elderly couple who are retiring and selling their house. There are several real estate agents in the area but the couple is hesitant to call them. They feel that a telephone conversation would obligate them to engage in a business relationship with an agent. They want to explore their options before making personal contact.
The Whites log onto a local real estate agency website and see a live help button. The couple begins an online conversation with an agent who answers all of the couple’s questions, and a comfort level begins to form. Once the Whites are satisfied that their home will be adequately represented in the sale, the couple calls the agent directly to start the paperwork.
Two blocks away and currently renting an apartment is another couple. Meet Mr. and Mrs. Green. They are a young couple who are ready to purchase their first house. Avoiding personal contact, they log onto a local agency’s website. They click on the live help button and engage in an online conversation with a real estate agent who explains the couple’s options based on the criteria they provided.
Utilizing ZaZaChat’s technology, the agent sends the couple links for specific houses in their desired area. The Greens are excited about several prospects and ask the agent about financing. The agent is affiliated with a mortgage company that also utilizes ZaZaChat’s technology and transfers the chat session to a mortgage specialist who satisfies the couple’s financial criteria. The Greens confidently schedule an appointment to see the house with the agent.
By utilizing ZaZaChat’s technology, both buyers and sellers are able to collect the information they need to confidently choose a real estate/mortgage professional for their real estate transaction. On the flip side ZaZaChat also benefits real estate/mortgage professionals by increasing their exposure and broadening ways to acquire new clients.