Regardless of the economy, businesses are continually looking for new and innovative ways to increase sales and develop customer relationships that will result in repeat customers. Another concern businesses must continually deal with is how to generate leads, as well as qualify and categorize customers.

In the past, methods of generating leads involved cold-calling customers who had stopped in or shown interest via e-mail or following up with customers who had visited or called the business for a promotional giveaway and had filled out an information card. Those methods are still viable, however, there is a new way to increase sales, offer 24/7 access to a live person, qualify customers and create higher customer retention rates.

Live chat software is not only a reality, but is exhibiting results that are beyond the wildest dreams of most sales management teams.

Please read this article by eMarketer for more info How helpful is Live Chat?